VLK Pro Rep: More than Just an Agency

On September 27th, at the esteemed Woodwinds venue, Viral Keshwala, the visionary founder of VLK Pro Rep Sports Agency, was honored for his outstanding charitable efforts. This recognition stemmed from VLK Pro Rep’s heartwarming charity toy drive in support of the Yale New Haven Hospital’s Toy Closet Program, which has been bringing smiles to sick children’s faces for an incredible 30 years.

The significance of this recognition reaches far beyond professional accomplishments, as it holds a deeply personal connection for Viral Keshwala and his family. Viral’s late mother, the beloved Bhanu Keshwala, played an integral role in shaping the compassionate values that guide his philanthropic endeavors today. In her memory, Viral Keshwala requested that the award be presented, an award that now carries a profound tribute to her legacy.

Bhanu Keshwala, affectionately known as the best football mom, instilled in her family the importance of relentless pursuit of success, all while remaining incredibly humble. Her influence on Viral was immeasurable, as she inspired him to make a positive impact in the lives of those who needed it most. The recognition ceremony allowed Viral to pay a heartfelt tribute to his mother by delivering a speech in her honor, underlining the deep connection between her work and the cause he champions today.

The Yale New Haven Hospital’s Toy Closet Program, with its enduring dedication to bringing comfort and joy to children facing health challenges, struck a chord with Viral and his team at VLK Pro Rep. Their charity toy drive, a testament to the agency’s commitment to the greater good, has successfully raised close to $50,000 to support this remarkable cause.

Viral Keshwala’s words during the award ceremony resonated with profound meaning: “My mom always said, ‘help the people that need your help and make a difference.’ We love you, Mom, and moms run the world.” This heartfelt sentiment captures the essence of Viral’s commitment to making a positive impact in the lives of others and reflects the core values of VLK Pro Rep.

The evening of recognition was more than just a testament to Viral Keshwala’s achievements in the world of sports representation. It was a celebration of the enduring legacy of a remarkable mother and a demonstration of how one individual’s passion and dedication can ripple through communities and make the world a better place. Viral Keshwala, through his charitable endeavors and the exceptional work of VLK Pro Rep, continues to exemplify that they are more than just a sports agency – they are a force for good in the world.